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Research papers

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Keith Spencer
Company: Ipsos MRBI
April 17, 2012
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Citation

Spencer, K. (2012a, April 17). Optimising advertising ROI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimising-advertising-roi